Matthew Beattie Dipl. HF – Director Airedale Communications Limited
Airedale Communications was born from my passion for languages, writing and storytelling. The company is proudly based in my native Yorkshire; however, its story begins in Switzerland, where I studied journalism, corporate publishing and languages at the Schule für Angewandte Linguistik. After graduating with a Swiss Diplom HF, I spent eight years working in Zurich as a journalist and editor for a number of media outlets in Switzerland and the UK. I contributed to both print and online publications, including The Sunday Telegraph, The City Magazine, Canary Wharf Magazine, RT.com, Die Weltwoche and Swiss News – a Swiss monthly national English-language news and lifestyle magazine that I also co-edited for three years.
It was while working as a freelance journalist in Switzerland, I identified a growing market within the German-speaking corporate sector for quality English-language content. Businesses recognised that international success could no longer be assured through simply selling “at” their increasingly discerning markets with clunky translated marketing material. They wanted to engage with their customers on a more personal and emotional level, with customised English-language publications, articles and content that offered genuine added value.
I won my first corporate publishing contract in 2012, when I was commissioned to edit an employee magazine for a Swiss engineering firm. Within three years, I was supporting companies across Switzerland, Germany and Austria with cross-media strategies and content tailored to their customers in English-speaking markets. Working on behalf of companies such as Bühler, Bystronic, and RUAG Group, I produced, edited and translated blogs, articles and content across multiple platforms. I was also part of an award-winning corporate publishing team for Siemens Energy.
I returned to Yorkshire in early 2017, eager to extend the international communications expertise I have gained to businesses in the UK. Choosing a location in the Northern Powerhouse city of Leeds, I established Airedale Communications in June 2017. The business continues to grow and, together with our partners, we now support corporations and SMEs across the UK, Germany, Austria and Switzerland with English and German-language corporate publishing and communications solutions.
Contact us today and discover how Airedale Communications can help your company find its voice.